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Dear Markus:
> As I am a physicist, too, I understand very well what you have done and I
> can confirm every letter you wrote from my own experience.
Yet another physicist! I am a physicist, too. Is there something in the
fact that several physicists got attracted to BlackBox and Oberon?
> I hope that Oberon Microsystems will foster this product and let many
> programmers produce jewels of software also in the future.
One of OuS key persons once told me they have no good understanding
of the physics or engineering markets. For example, OuS do not
quite understand the enormous potential of Robert Campbell's libraries.
This is most interesting to me, because to my eye the potential of
Robert's collection is dazzling. Not only his screenshots are amazing,
but where else you can find such elegant and clear code? Yet, OuS are
not getting the possible business side of it. I also heard OuS tried
to sell their Jbed system to CERN even before Esmertec took off, and
they failed. The CERN deal did not go through because the sides did not
understand each other. Now OuS are getting another chance thanks to Fyodor,
and let's hope this time they will fare better.
To my mind the failure of both BlackBox and OuS in the physics/enginnering
market is due to OuS not understanding the proposition they themselves
created, from the point of view of physicists. The OuS have given up
any attempt to market in this area. They say marketing is expensive.
To me this looks like an easy excuse to cover up the fact that OuS
do not know what their message should be. Not knowing the message,
they cannot market a product they do not know how to formulate.
This may change thanks to Fyodor. However, the crucial mental step for
OuS should be: yes, you guys have a very powerful and attractive message
for us. Once you understand what your message should be, you can start
marketing it, and the results should not be disappointing.
I am myself not surprised by all this. There has always been a mental rift
between physicists and computer scientists. Niklaus Wirth might be an
exception, because he is an electrical enginner by training. So he knows.
But computer scientists are just not getting it. (And then they are
babbling about marketing that does not work ;-).
Cheers,
Wojtek
--------------------------------------------
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Received on Fri Jan 30 2004 - 16:34:13 UTC